Are SEO Agencies Worth It?

In today’s world, you must have a solid online presence if you want your business to survive. And that’s the exact reason why the demand for SEO agencies and experts is increasing day by day.

Still, people who are new to the online world remain confused about are SEO agencies worth it?

Well, YES! If you want to make your business stand out in the SERP, survive there for a long time, reach potential customers, and generate more sales, you must put the right SEO strategy in place. And this can only be possible with the right SEO agency for your business.

So, if you are also wondering should I hire an SEO company or is hiring a SEO company worth it, this guide will clear all your confusion. So, let’s dive into it.

What Does an SEO Agency Do?

Before we get into whether it is really worth it to work with an SEO agency, let’s have some basic ideas about SEO agencies.

Well, an SEO agency is a team of SEO experts that optimizes websites and their content in order to improve their online visibility and help to rank higher in the SERP.

Now, you must be thinking what can I expect from an SEO agency?

Well, a lot actually! For example-

• SEO Website audit
• Developing strategies according to business needs and goals
• Technical SEO optimization
• Competitor research
• Conducting Keyword research
• Onsite content optimization
• Link building or outreach
• Performance monitoring, fixing, and reporting.

These are the essential SEO services offered by SEO agencies. Now, you may also think that you can learn and implement these SEO practices on your own, then why do you need an SEO agency?

Actually, SEO is an ongoing process that requires so many factors to consider. In fact, there are 200+ SEO ranking factors considered by Google.

Besides that, Google constantly updates its algorithms and SEO best practices, and there is no guarantee that what works today for your website will work tomorrow.

That means you must constantly research and stay updated on SEO best practices. This, of course, may not be possible for you as a business owner because you also need to focus on your business.

On the other hand, being an SEO agency, they specialize in SEO professions and services. Each SEO expert always stays updated with all the latest changes and algorithm updates. They have a better understanding of SEO and know what will work for specific businesses and what not.

Are SEO Agencies Worth It?

If you are an SEO expert and can handle your physical business as well as your website altogether, then there is no need to hire an agency. But, if you have no idea or can’t manage both of these simultaneously, then investing in an SEO agency will be the best option for you.

This is just one of the reasons; now, let us clarify are SEO agencies worth it for every business more precisely by calculating the value of SEO.

Assume that you earn an average of $100 per order, you get about 800 visitors per day, and your online store has a 2% conversion rate.

Now, let’s calculate your monthly revenue-

Per day 800 traffic X 30 days X .02 conversion rate X $100= $48,000 per month.

So, this is the approximate monthly income of your online store without any prior SEO optimization. However, we all know that when you optimize your website with proper SEO strategies, your ranking will be better, and thus, you will get more organic traffic.

Now, imagine that you have hired an SEO agency that costs $2000 per month and implemented all the SEO best practices in your website, which results in a 30% increase in your organic traffic per day. So, now your monthly revenue will be-

1040 traffic per day X 30 days X .02 conversion rate X $100= $62,400 per month.

In that case, it can be said that you have increased your online business’s monthly revenue by $14,400.

This was just an example; working with the right SEO agency will get you a long-term result and increase your site’s organic traffic day by day, which will definitely be worth your investment.

Apart from all these, by answering the following questions, you will get the answer to why you should hire an SEO agency or not.

• Are you lagging behind your competitors in the SERP?
• Does your product or service not appear in Google’s SERP for relevant searches?
• Are you failing to generate new sales?
• Are you not satisfied with your website’s inbound lead activity?

If your answer is yes, then you undoubtedly need an SEO agency for your business.

Key Benefits of Hiring an SEO Agency

This is not the end yet; there are many more advantages that you can experience working with an SEO agency. So let’s have a look at the key benefits of hiring an SEO agency.

1. They Have the Required Experience

Experience and expertise do matter to make the most out of your SEO campaign. You may have the basic knowledge of SEO, but is it enough to make your website rank higher and compete with others?

We think NO! If you want your business to get a long-term and sustainable success, you must need the help of the experts. And SEO agencies have experience in working with almost all types of businesses and experts in all fields of SEO.

2. Achieve Your Business Objectives

Since SEO agencies have experience working with all types of niches and they also know what will work specifically for your business, and thus they can strategize and implement exactly what is needed to achieve your business goal.

3. Improve Your Website Rankings

SEO agencies will implement the right strategy for your business to improve your online visibility. Additionally, SEO agencies target optimal keywords to help you get the exposure that your business deserves and reach the potential organic traffic.

4. Get the Best Results

To help you get the best results, SEO companies evaluate your entire website to figure out where you lack and also conduct in-depth competitor research to find the opportunities and gaps. This way, they build a comprehensive plan for your business.

Once implementing the SEO best practices, they will keep tracking your website performance and, if needed, make adjustments to make sure everything is on track.

5. Saves You Time

Since SEO is a continuous process, it requires a lot of time for research, optimization, and maintenance. This is where SEO agencies come in handy, as they live with SEO almost 24/7. In this case, after hiring an SEO agency, you don’t need to worry about your website as they will handle that part, and you can focus on your business.

6. Get Valuable Data & Analytics

With an SEO agency, you will not only get the in-sight data and analytics of your website performance and KPI but also get a plan after analyzing the data to fine-tune your strategy and SEO campaign.

7. Get More Sales & Revenue

More than 53% of traffic comes from organic searches, and almost 40% of online revenue comes from organic search results. Now you know you can’t afford to ignore or avoid SEO as well as hiring an SEO agency to ensure maximum online sales and revenue of your online business.

Still not convinced? Then see these statistics below to understand how an SEO agency makes your business grow online.

• 93% of online experiences begin with a search engine.
• 83% of people stated that SEO providers can help them “reach new customers.”
• 65% of small business owners have worked with at least one SEO provider
• Businesses that spent over $500 per month on SEO services were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500 per month
• If done right, SEO can drive a 14.6% conversion rate.
• On average, clients stay with an SEO provider for 2+ years before switching.
• SEO agencies have a higher NPS (Net promoter score) than freelancers

Ready To Work With The Best SEO Agency?

So, now you know are SEO agencies worth it?

Hiring a trustworthy SEO agency should be your priority if you’re looking for wins and staying ahead of your competitors at the SERP, then hiring a trustworthy SEO agency should be your priority. It’s not just a matter of transactional relationships; hiring an agency involves building trust with the agency and making it your business partner.

This means you need to make the choice wisely and get the right agency for your business. So, that’s all for this guide. Let us know if you find this guide useful. Also, you can share your thoughts with us by commenting below.