A Law Firm Consultancy Case Study – 234% Gain In Organic Impression

Grew from 5 clicks to 199 clicks in just 6 months, along with a 234% gain in total impressions. Here’s how we achieved this remarkable result possible for the law firm in Dublin.

The Client

• Lawyer consultant in Dublin.
• Deals with the legal issues between family members and provides legal counsel on matters related to interpersonal relationships.
• Domain Registered on 2021-12-10 (new domain).

The Goal

• Increase in the total monthly lead.
• Generating 100 clicks per month.
• Rank for “money pages” (or service pages).

The owner of this site came to us just after buying the domain, so we had to start from scratch.

And here’s how we approached the project:

Our Strategy

Since the site is absolutely new, the client and we decided to implement our fully managed SEO Services including the following strategies-

• Build a brand-new website.
• Perform Detailed Keyword Research.
• Research competitors to find out the opportunities, keywords, and links.
• Create and publish valuable informative blog content.
• Structure each “money page”.
• Improve website link building.
• Integrate social media management.

The Action Plan

Phase 1: Website Development

So, we begin the process by developing and designing a high-performing and well-optimized website with a logical structure.

Phase 2: Develop Landing Pages

We took the major services that this law firm provides and created landing pages.

Phase 3: Keyword Research

Then, we move forward to list down all the related search terms that potential clients search for and assign the primary targeted keywords to each target page.

Phase 4: Lead Generation Optimization

As our client’s main goal is to generate more leads, we ensure providing CTA buttons, contact forms, Query box, and Contact No throughout the website to help the prospects who are ready to get the service.

Besides, we make sure to get the NAP listed on every page of the website.

Phase 5: Developing Content

Next, we start developing content for the service pages and blogs according to the primary keywords. We added benefit-focused CTAs to the content to increase lead generation.

Phase 6: Conduct Technical And On-page Optimization

Conduct a technical and onsite audit to ensure that each page was fully optimized with SEO guidelines.

We also ensure on-page content optimization, for example, ensuring proper relevant internal linking, schema markup, image optimization, and more.

Phase 7: Link building And SMM

We secured contextual, quality backlinks for the home page and money pages after 3 months.

To connect and bring more leads, we started working on the social media management of this site and started creating profiles on different social media platforms and sharing unique content.

Phase 8: GMB Optimization And Local Listings

Finally, as this website is Ireland based, we strategized a strong local SEO campaign by creating and optimizing its GMB profile and listing this site in different relevant directories.

Results in Action

Final: From December 14 – 2021 To July 31, 2022

We started working on this project at the end of December 2021, and here is the six months progress snapshot of the site.

Note: In the last six months, this site has gotten a total of 519 clicks. You may also notice that the total impression is increasing more and more with each month.

Now, let’s take a look at the in-depth analysis of each month to understand the entire case study better.

December 14 To Feb 28

As we have said before that with this website, we have to start from scratch; therefore, we took about 2 months to research, build the entire website, and put some problem-solving content on it.

So, after 3 months of optimization, the website just started receiving clicks and getting impressions.

March 2022

Since it is a new site, to improve its authority and indexing, we started focusing on link building like foundation backlinks, profile backlinks, outreach, and guest posting this month.

For this website, we made sure to get quality backlinks from websites particularly relevant to law firms.

Apart from these, we set up the GMB profile for this website and developed citations in relevant directories.

Since we worked on-site migration this month, it had some effect on its total impressions, resulting in the site’s total impressions dropping from 2950 to 1790.

However, its total clicks grew from 5 to 18.

Needless to say that since this site is brand new, it will grow gradually.

April 2022

In addition to publishing regular content, getting backlinks, citations, and on-page optimization, we also monitored the sites’ technical factors.

At this stage, we found some issues like slow loading speed, which we immediately solved by minimizing code and enabling caching.

May 2022

The total click and impression growth after site speed optimization is remarkable.

However, we constantly monitor the performance of published content and guest posts.

Once the new blog content was indexed, all the keywords started moving up in the SERP gradually, and after publishing guest posts, links started counting. As a result of which website clicks and impressions started increasing rapidly this month.

Compared to the previous month’s performance, in May, this site saw a 35% increase in clicks and a 43% increase in impressions.

June 2022

This month, we started working on social sharing to improve user engagement. Our dedicated SMM manager keeps sharing social media posts on different platforms with daily monitoring and responding to the followers.

We were also monitoring the website performance with continuous optimization and fixes. And finally, we managed to get 120 clicks on this site.

July 2022

To ensure a quick and sustainable ranking on the search engine result page, this month, we focused on increasing the number of guest postings.

As a result, after a steady 6 months of growth, in July 2022, the site finally received 193 clicks along with 9.84k impressions, which is a 61% increase in total clicks and a 17% increase in impressions.

Here is another snapshot that appears that almost all the service and blog keywords we targeted for this site rank higher within the first six months.

This resulted in tremendous growth in the amount of traffic and lead generation to the website.

Google Analytics

December 2021 To July 2022

Here is the total summary of users and their behavior from December 2021 to July 2022.

Country

Since our client is from Ireland and their target audience is also from Ireland, we optimized the site’s SEO targeting the Ireland customer.

And, as you can see, this site is getting the most users from Ireland. Among 784 new users, 378 were from Ireland, 141 from the United States, and the rest from other countries.

Thus, we are able to generate 47% of users for this website from Ireland.

Takeaway

From this case study, it is evident that patience and consistency is the key to success.

You can see that once we started working on this site, its impressions dropped. But with consistent content creation, link building, and SEO optimization, we are able to turn that trend around.

We continue to provide ongoing service and counsel to The Law firm in Dublin to expand their overall online presence and lead generation.