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With an 89% social network penetration rate, Canada has become one of the most connected online populations in the world.
Besides, the number of social media users in Canada now stands at 34.47 million and is expected to reach 38.93 million in 2027.
So, after seeing these stats, it is clear that social media can be one of the most important aspects of digital marketing for your business to achieve its marketing goals in Canada.
This means when it comes to doing business; social media presence shouldn’t be an option for you; rather, it’s essential to ensure online success.
So, if you are looking for why is social media management important for business in Canada, keep on reading this guide. In this guide, I am going to discuss the top benefits that social media management can provide you.
What Is Social Media Management?
Before I get into the benefits, let’s understand what social media management is.
Social media management is the process of managing a company’s social media presence.
It includes setting goals, developing strategies, creating content, publishing and promoting them across different social media platforms, and then monitoring and measuring the effectiveness of social media campaigns.
Without the proper knowledge, social media management can be a challenging and time-consuming task. It requires the ability to think critically about how social media can be used to promote a company’s brand and products.
However, as a business owner, you may not have enough time, resources, or expertise to devote to consistently posting quality content and executing effective social media management campaigns.
And this is where social media management companies come in with professional social media management services. Such agencies have the experts and experience needed to make sure your social media efforts are a success.
Thus, it is recommended to hire the best agency or have dedicated social media managers who are responsible for developing and executing all aspects of their company’s social media strategy.
Social media managers typically oversee a company’s-
- Reddit, and other social media platforms.
But, how social media managers can help your business grow?
Social media managers are always updated with the latest algorithm changes and new trends of each social media platform. They are experienced and trained to adapt your website strategy and content based on the latest update.
They carefully monitor and manage social media interactions to create new opportunities for companies by connecting with customers and creating positive brand images as well as protecting your reputation.
Why Is Social Media Management Important for Business in Canada?
First, let me show you some statistics to understand what is the main reason marketers in Canada use social media to grow their business.
- 62 billion people (58.4%) around the world now use social media, which is more than half of the world’s population.
- In Canada, 47 million people use social media and the rate is constantly growing.
- 54% of social media users use social media to research products.
- 71% of consumers are more likely to purchase products and services based on social media referrals.
- Over 1 million people in Canada use Facebook, YouTube, and Instagram.
- In Canada, Facebook is the leading social media platform with a percentage of 63.33%.
- 63% of consumers expect companies to offer customer service through their social media channels, and 90% of social media users use social media as a way to communicate with a brand or business.
- As a result of positive social media interactions with a brand, 76% of consumers are more willing to recommend a brand.
I hope these numbers are enough to understand that every business in Canada should focus on social media management to promote their business and reach out to this mass audience.
Not convinced yet?
Then, here’s why is social media management important for business in Canada-
1. Cost-Effective Brand Promotion
Social media management can save businesses money as it is one of the most cost-effective digital marketing strategies.
Joining social media networks and creating a social profile costs zero dollars. Without spending a penny, you can conduct all your social activities like posting content, interacting with the users, and more.
This is true as long as you handle the entire social media campaign on your own.
If you hire an expert or social media manager and use paid advertising, then things will start costing more.
So, how big should your social media budget be?
Well, to build and maintain a social media marketing strategy and tool subscriptions, you can expect to spend on average $4000 to $7000 per month.
2. Improve Current Social Media Presence
Your social media management campaign works on building a suitable profile for your business. Doesn’t matter what platform you are going to leverage, social media management helps you get the best.
With social media management, you are going to have the following-
- A content calendar,
- Unique content for each platform,
This way, you can post new content on your social media regularly and improve your presence.
3. Increased Connectivity with Potential Customers
By managing social media, businesses can connect with their potential customers more easily across the world.
In fact, using social media platforms like Pinterest, you can reach your niche audience more conveniently.
But this is not the end; you can increase the connectivity or relationship with your customers by engaging with them in the comments of your posts.
When customers get answers to their questions and see you are actively interacting with them in comments, they’ll assume you care about them. This can also help build a long-term customer relationship.
4. Provide Valuable Customer Insights
When you incorporate social media management into your business’s marketing strategy, this will allow you to connect with your users.
This way, you can understand who your potential customers are, what they like, and how they feel about your business, products, or industry.
Simply put, with constant engagement and social media presence, you can gather all the relevant customer data and be able to understand the user behavior and your particular target market.
This will ultimately help you to evaluate what your customers actually want, and then you can perfectly align your marketing strategy to meet your user’s interest and demand accordingly.
5. Improved Customer Loyalty and Advocacy
Social media not only helps you to understand your customers but also helps in directly connecting with them.
By engaging with customers on social media, businesses can build customer loyalty as well as advocacy. This increased loyalty and advocacy can lead to increased sales, as customers become more likely to recommend your business to friends and family members.
With this effective two-way conversation, your company seems to be more approachable which maximum people appreciate. And this helps your business to gain customer loyalty in the long run.
On the other side, the more you interact with users on social media, the more it will help you build advocacy, thrust, and brand authority for your business. The higher the authority, the more people will trust your business with their money.
6. Ensure Optimum Customer Support
It’s a fact that social media breaks the barrier between customers and businesses. Maximum customers prefer getting help or solving their issues through social media rather than calling the customer service line.
In this case, it’s a great opportunity to develop your reputation by offering optimum customer support through all your social media handles.
Tracking customer comments and responding to them quickly is quite easy on social media platforms.
7. Increased Brand Awareness and Visibility
You use social media for your business to post relevant content, connect to your potential and targeted customer base, and run your business promotion, right?
With these regular activities on social media, you are actually making it easier for your customers to find and get connected with your business.
This not only helps in increasing your brand visibility and recognition but also leads people to talk more about your business, as customers become more likely to buy products or services from your business.
8. Improves Relationships with Media Outlets and Influencer
By engaging with media outlets on social media, businesses can improve their relationships with these outlets. This way, you can improve your relationship with them, which can lead to increased coverage of your company and ultimately increased traffic and sales.
On the other side, by working with social media influencers in your specific industry, you can also get noticed by their followers. In fact, when the influencers talk about your product or company, this influences the consumer’s decision a lot.
9. Increase Website Traffic
Creating and sharing content on your social media handles is a great way to drive traffic to your website.
So, the more your content will get social media shares, the higher your chances of getting traffic and sales as well.
Besides that, when you participate in social chats, it increases your visibility, gets you new users’ attention, shows your expertise, and ultimately drives new traffic to your site.
Thus, make sure to add your website link to your popular posts and make sure to have a strong social media presence.
10. Generate Higher Converting Leads and Sales
Social media management is one of the easy and low-commitment lead generation strategies.
Through regular interaction and on-time consumer service, social media management helps increase generating highly converting leads. Which in turn, ultimately results in higher sales.
11. Share Content Faster and Easier
When you publish a post on your website, it takes time to get visibility and ranking. But, with social media, sharing content with a huge number of users is much quicker.
All you need to do is share your content on all your business social network accounts.
12. Keeps Everyone up To Date
Sharing content on social media platforms on a consistent basis allows businesses to keep up with the latest trends and communicate effectively with their audience. In fact, this way, you can help people to know about all the recent things about your product and industry.
On the other hand, it is really easy and convenient to share about all your recent promotions and ongoing sales with your users. When users see a promotional campaign is going on, they will be more likely to click through to your website.
13. Tracking the Success of Marketing Campaigns
It’s essential for all businesses to analyze the performance metrics of their social media campaign to determine their success.
Additionally, this information can be used to make necessary adjustments to future campaigns, ensuring that they are even more successful.
And fortunately, Social media management can help businesses track the success of their marketing campaigns. Using tools like Google Analytics or Hootsuite Impact, you can track traffic, conversion, email sign-ups, and ROI generated from your social media sites.
How to Effectively Use Social Media Management for Your Business?
Now that you know what are the benefits of social media management, it’s worth considering your marketing strategy.
While you can reap all these benefits with the right approach, one small mistake can damage your business as well as increase your costs.
So, let’s see how to use social media effectively-
1. Choose the Right Social Media Platform
Not every social media platform is created equally. Each one has a different audience base and interests. Therefore, it’s essential for all businesses to understand the differences so that you can focus all your effort on the right platform.
2. Know Your Audience
It’s evident that social media is all about connecting with people of all ages, gender, interest, and professions.
Thus, to make the most out of your social media management campaign, it’s essential for you to make sure that you are connecting with the right audience.
So, understand who are your potential customers and to whom you can add value.
3. Use Social Media to Build Relationships
Connect with your customers on a personal level and show that you care about their experience. This will help them trust and recommend your business to others.
4. Promote Your Business Actively
Share interesting content related to your industry and promote special offers or events that you think may be of interest to your followers. This way, you’ll keep them engaged and encouraged to check out your website or shop for your products.
5. Be Responsive
If someone comments on your post, reply promptly! This shows that you’re interested in connecting with your followers and that you value their opinion.
6. Use visuals wisely
Graphics can really help capture attention and make your posts easy to understand. So, think about how you can use graphs, charts, and photos on your social media platforms.
7. Stay Current with Social Media Trends
Pay attention to what’s popular in the industry and use it as inspiration for your own posts. This way, you’ll stay ahead of the competition and build a loyal following of satisfied customers.
8. Set Clear Social Media Goals
When you start using social media, it can be easy to get carried away. Make sure you have specific objectives in mind for your posts and campaigns and track progress regularly to ensure that you’re making the most of your investment.
9. Take Advantage of Digital Marketing Tools
Using social media platforms can help you reach a wider audience more easily. But, when it comes to analyzing your campaign performance, it can be really hard to do this manually.
There are a number of tools and resources that you can use to manage your company’s social media presence and measure its performance.
These include social media management software, such as-
Once you know the benefits of social media management and how to use the platforms, now you need to start developing a social media strategy for your company.
Here’s what is generally included in a social media management strategy-
- Start by auditing your existing social media strategy
- Then research your target audience
- Choose the most suitable social media platforms for your business
- Design your social media profiles
- Create your social media content schedule
- Create and post platform-specific relevant social media content
- Responding to your social media followers
- Engage with others on Social Platforms and grow your social reach
- Manage contests and giveaways
- Monitoring your social media performance
This sounds like a lot of work, right?
Well, managing your social media campaign along with your business can be a tough job for you. In this case, you can opt to work with the best social media management service provider.
This will ultimately save your time and let you focus on your business. Moreover, you will get a social media expert to maintain a quality strategy and achieve goals for your business.
Social media management is a rapidly growing field. It is an important part of any online strategy and especially crucial for businesses that rely on social media to reach their target market.
I hope, with this guide, now it’s clear to you why is social media management important for business in Canada. So, get ready to make the most out of your social media platforms.
With any sort of queries, feel free to contact us, and you can also comment below to let us know your thoughts.